Little Rosey Cheeks | Label Collection

A handmade jumper deserves to say so, and Little Rosey Cheeks' woven labels give finished projects the final flourish of something shop-bought without losing the personal touch. The brand began in Scotland during the 2020 lockdown, when dressmaker Victoria wove positive affirmations into labels her children could carry in their pockets back to school. She still runs the business from her studio in Dunfermline, mixing cheerful colour and print with phrases such as Imperfectly Perfect. Sold in packs, they sew quickly into garments, blankets and bags, marking the maker's work for years of wear.